Consultant
608-215-3795
PROFESSIONAL EXPERIENCE
Consultant, Jolicoeur & Associates, providing project management and marketing expertise.
Prior to joining Jolicoeur & Associates, Carrie held many management roles at TruStage (formerly CUNA Mutual Group), Madison, Wisconsin in areas of Marketing, Commercialization, New Product/Program Development, Vendor Management and Data Analytics.
Carrie is an exceptional leader with a proven track record of excelling in cross-functional team leadership, successfully managing complex projects involving senior management, multiple internal departments, and external partners. Her expertise spans Direct Marketing, Affinity Marketing, Product Management, Brand Management, and Partner Relationship Management. Carrie is particularly known for her unique ability to lead teams and mentor, develop, and grow talent across all levels of an organization, fostering the skills and potential of new hires, technical staff, and senior executives alike, ensuring both individual and collective success.
Product Expertise: Auto, Home, Life, AD&D
ACCOMPLISHMENTS
Carrie began her career with TruStage (CUNA Mutual Group) in 1998 and served in many analytics, commercialization, and marketing roles.
Some highlights of key accomplishments include:
- Directed a $130M marketing budget while ensuring high returns through strategic resource allocation and data-driven insights.
- Spearheaded direct-response media strategies, generating substantial revenue growth and high ROI for a media initiative exceeding $200M with a focus on media planning and optimization.
- Designed marketing strategy, leading to a 30% uplift in leads and significant business growth through targeted marketing initiatives.
- Enhanced online presence, boosted engagement, fostered agency partnerships, and achieved key business goals by implementing and optimizing a robust digital marketing strategy.
- Led regular audits and reviews with vendor partners to include implementation of strong business resiliency plans.
- Developed and maintained strong relationships with third-party credit union partners to support overall program goals.
EDUCATION
Bachelor of Science, University of Wisconsin – Platteville Major in Psychology and Minor in Sociology
M.B.A, University of Wisconsin – Whitewater Emphasis in Marketing & Management